Here is another nice Amazon deal for you. Right now the Viva Task Size Paper Towels 12 ct (equal to 30 regular rolls) is priced at just $25.64 when you subscribe ($26.99 without subscription.) Even better, there is a $3 coupon you can clip on the product page. That makes the final price just $22.64, which is 75 cents per single roll equivalent.
Viva Task Size Paper Towels 12 ct (equal to 30 regular rolls) – $22.64 when you subscribe and clip the $3 coupon
$0.75 per reg. roll/Viva @Amazon!