What Would You Do? $0.34 Yoplait Go-Gurt 8-packs at Publix OR does the coupon not match the sale?


So…I’m torn about whether to post a deal today. It’s one of those that has two solid arguments about whether or not the coupon is a match. So with that in mind, I’m going to present the case for using the coupon AND the case for not using it. Feel free to comment and discuss. Here’s the situation…

There’s a BOGO sale on Yoplait Go-Gurt 8-packs of tubes at Publix when the new ad beings (today 2/15 or tomorrow 2/16, depending where you live.) Thye are priced at $2.69. We have this coupon that MIGHT match the sale:
$1/1 Yoplait Yogurt 8-pack Fridge Pack printable coupon (preclipped)

Here’s what the deal looks like if you print two coupons and take them to Publix (when your new ad starts today 2/15 or tomorrow 2/16 – depending on your region):
Use two $1/1 Yoplait Yogurt 8-pack Fridge Pack printable coupons (preclipped)
NET PRICE FOR ALL: $0.69 (or 34 cents each!)

Maureen and I discussed this deal on Facebook Messenger this morning and neither of us really had a strong feeling about whether this is absolutely a legitimate or illegitimate way to use the coupon. It’s a close call. But here’s why I’m struggling with this deal…

The coupon prints for $1 off any “Yoplait Yogurt Fridge Pack.” The coupon has a picture of the 8-pack of Yoplait Yogurt Cups, but as we all know, the picture on a coupon is not what matters. The words are what matter. The coupon does not print with any size restrictions, so it doesn’t require you to buy “cups” or a certain size, like…”6 oz.” Certainly this package on sale is intended for the “fridge”, because it is sold in a refrigerated case. So, in essence, these Go-Gurt packages are indeed “fridge packs.” In many ways, this coupon appears to be a match on a technicality.

Despite the fact that the coupon may appear to be a match on a technicality, it’s pretty obvious what the manufacturer intended here. The picture on the coupon is circumstantial evidence that they are steering the buyer in the direction of an 8-pack of cups. While that isn’t enough to prohibit the usage, the words “Fridge Pack” do make a strong case for limiting the coupon to this specific product. I did some searching for images of these products on Google images. I couldn’t find any instance of the words “Fridge Pack” on the Go-Gurt items included in the Publix sale. However, SOME of the Yoplait Yogurt 8-packs of yogurt cups did have packaging that said “Fridge Pack.” What I think makes the strongest argument that the coupon is for the cups only is that the coupon wording has “Fridge Pack” as a proper noun. Many people will take that to mean that it is part of the name of the product. If that’s the case, it limits the usage of the coupon. However, if “Fridge Pack” is merely a term to describe the product as a big pack that goes in your refrigerator, that would not be the case.

What do you think? Join the discussion in the comments below.


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  1. Would the deciding factor be whether the coupon beeps or not. Also regarding pictures, manufacturers do not always picture every item the coupon covers. I guess it is up to the store?

    • Steve Pinski says

      I think it’s a close call, but I personally don’t think the beep matters, because if a coupon is a match I want the store to accept it even if it is coded wrong in their system and beeps. That said, I think there will be a pretty wide range of opinion on this one. That’s why I thought it was something interesting to write about today.

  2. We have purchased the tubes for years and I considered a fridge pack since I put whole box in fridge, easier to keep tubes from rolling everywhere, yet the boxes of yogurt cups, I always take cups out and do not consider a fridge pack. You are right on the beep, hadn’t though of that. Thank you

  3. I think this coupon is meant for yoplait yogurts cups 8pk fridgepack and the coupon mentions that it can be any flavor not variety. If the coupon included any variety I would have used that coupon for go gurt.

  4. I just called General Mills and was told that both are considered fridge packs since they are meant for convenience so the items are easier to store in fridge. She also said the coupon covers the Gogurt and is considered a fridge pack.